Blog #4: LinkedIn- Marketing Consulting Industry

Industry Background & Opportunity

This site is also very informative for a new business to use, as this can help attract new employees to your company. Also, this is a good place to interact with potential new clients to help be our new vendors, as LinkedIn has only increased year after year in creating new business relationships. Also, we feel your industry does not have a real target on LinkedIn therefore, there can be a competitive advantage here. We believe as your marketing consulting firm can offer services to many companies that use LinkedIn, can contact and offer your services. As well you can find the right employees through LinkedIn by looking at their profiles. Based on recent statistics nearly 75% of new hires come from LinkedIn. While many are not using LinkedIn the growth in opportunity has an extremely high chance and it seems the risk will be worth it. With high risks come high rewards.

Fundamental Features and Principles

LinkedIn is one of the top growing apps, it is how most people are initially hired and it could be a way to connect for future employers if you are looking for new employees for your company. For your industry we see it at about 33% use as of now which is the prime reason to enter now and capture on the potential because if you wait another year before going in could result in a loss of potential revenues that LinkedIn could’ve generated. Another way is this allows you to create a company page that explains the general background for prospective employees to “connect” with. The key point is to make sure that your page is complete, do not leave any empty information that may be missed by individuals who come across the page. Overall, LinkedIn is still pretty new to some and many are confused on the right way to use it, but when it is used right the results can really benefit from it.

Strategies for Future Client Firms

The key point with LinkedIn is it serves as an advertisement for your business which can help bring in prospective recruits for positions as well possibly a way for them to reach potential vendors in which they may need essential office equipment. These two can help build on further relationships down the road with other connections on the app, as well this can be beneficial later down the road. As well this is a way for you to connect for clients who possibly need marketing services and are looking for help. With LinkedIn, it goes back to connections and how your firm will be able to grow from the initial connections that have been created. In the past, many have had success with the use of LinkedIn, and we believe that this can continue.

Successful Experience

A successful experience goes back to our first client, Digital Marketing. Who uses the more digital side of technology to help advertise their consumers as well as giving advanced insights into their customer buying criteria and some of the preferences that they have while buying. Initially, they were struggling to field more employees for their business and find more clients for their business. As the numbers dictate below they had no issue with the use of LinkedIn, they found it really beneficial as they continue to grow their firm. As you see they struggled with an employee and client base, LinkedIn helped with that and that grew. Looking at the more important side of the sales figures, they grew with the help of LinkedIn which is important to consider. In the end, we believe that this company is similar to yours and we believe that after the first year it is possible to see the same numbers or close to it. Which as talked about earlier is a huge chance for a gain in your sales which seems to be the optimal goal.