Blog #2: Pinterest- Coffee Shop Industry
With the coffee industry being a solid industry we believe this is a great opportunity to enter, it seems like basically everyone always grabs a cup before they either are heading to their class for school or before the clock in for the job, as well the early morning risers want a cup of joe. This is a big opportunity we believe that can be grabbed as it seems the coffee industry just revolves everyone's daily lives, as well with the creative drinks and the atmosphere a coffee shop presents many could come and catch up with friends or if you are in a college town may students could come there to prepare for their exams.
Fundamental Features and Principles
You may ask now what the best way is to present this. From our consulting team here at A plus, we have found Pinterest to be an exceptional use in the coffee industry.
As you see from this photograph of a very recognizable coffee shop. What is unique with Pinterest is that you can list many things about your business. This can range from specialty drink recipes, processes to make your signature drinks, your store layout that gives many future customers an idea of exactly what your business offers. As explained in the photos above, Pinterest really creates this customer to business interaction online. Also, it allows users to follow your accounts and it seems with the coffee industry customer base that many are on Pinterest this can only help grow your future numbers which you are trying to do.
Strategies for Future Client Firms
Based on what we have seen in the past with Pinterest and how there is a strong opportunity and growth in the coffee industry with this platform. Below we would like to share some of our tips on how to be successful with this platform.
When looking at other major coffee businesses they utilize Pinterest, specifically they make sure to post what environment their store looks like, it gives the user before entering the store a little preview of what they might expect walking into their store. As well another huge point is to make sure to post specific popular drink recipes you may have. A lot of other coffee places that use Pinterest use these two ideas and a lot have been successful from using these. Making sure we use specific hashtags to where possibly a user will search a hashtag and your page will pop up, which could be shared and so on which can create even more followers. Finally, the big point is we will post regularly as if users think that an account that is not posting enough, some may unfollow that account because they view that they don't really care for that social media platform. Overall, the point is to produce good content that your followers and possibly future followers will find interested and keep them attached to the page. Luckily as what has been shown above is what we will strive for and hope we can increase that follower base.
Successful Experience
Obviously, all this information is nice however as with most businesses’ numbers drive the business as we take a look at a past business partner in Plateau Lands coffee. The chart below shows, and we compare their numbers from before they were on Pinterest to after they were on Pinterest. Based on those results we deemed this a success. Not only did they have a strong year after it seems more than likely this trend will continue from here on out. Also, a big concern probably is how are their followers turning out, and they couldn’t be better if their follower count on Pinterest continues to grow, it seems they have had success. If you want the same success as them, you will also create a Pinterest account and with our knowledge, we believe this could take off.
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